Question: What do you think about this commercial and the direction Dr. Pepper chose for its marketing? Is any press good press?
Honestly, I am not a fan of this commercial at all. It is absolutely stereotypical and I don't necessarily understand why the soda is just for men? I mean I don't like Dr.Pepper but I know girls that do and I also know plenty of females such as myself that enjoy action movies. I don't think the commercial really helps the product at all because just because an ad says it's a man's drink doesn't mean that more men are going to go buy it. I think that if they wanted more people to buy their new product they shouldn't be so sexist and just market the product generally. Responding to the second question, no I don't think any press is good press. If press is excluding a specific gender or type of person I think that it makes it bad press. Some press should not be out there if it cannot respectfully include all audiences.
*Would the commercial get a difference response if it were directly towards women and negatively portraying men?
No comments:
Post a Comment