Question: Should John Smith sell the names? Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?
I don't think it would be ethical for John Smith to sell the names because he would be violating the privacy of all the respondents. Also, it would be jeopardizing his 75 employees' jobs because the firm is supposed to be honest to the people they surveyed. The AMA Statement of Ethics addresses the ethical values of Honesty, Responsibility, Fairness, Respect, Transparency, and Citizenship- each one of those values has something to do with being ethical and true to all those invested in the company. The one I think it most relates to is Honesty because selling the names just for personal advantage is shady and goes against being "truthful in all situations at all times".
*What would be an alternative, more ethical way for John Smith to make money to avoid laying off employees?
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