Question: Should John Smith sell the names? Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?
I don't think it would be ethical for John Smith to sell the names because he would be violating the privacy of all the respondents. Also, it would be jeopardizing his 75 employees' jobs because the firm is supposed to be honest to the people they surveyed. The AMA Statement of Ethics addresses the ethical values of Honesty, Responsibility, Fairness, Respect, Transparency, and Citizenship- each one of those values has something to do with being ethical and true to all those invested in the company. The one I think it most relates to is Honesty because selling the names just for personal advantage is shady and goes against being "truthful in all situations at all times".
*What would be an alternative, more ethical way for John Smith to make money to avoid laying off employees?
Saturday, March 10, 2012
Thursday, March 8, 2012
How to use LinkedIn Today
http://searchengineland.com/the-ultimate-guide-to-linkedin-today-how-to-optimize-your-presence-on-it-84029
This article written about 6 months ago written by Greg Finn explains the basics about the website LinkedIn Today. It is a website that is basically Facebook, StumbleUpon and Pinterest all in one. The site helps you connect with your peers about their interests and your interests to create common news about liked industries. I personally think this website is confusing and with Facebook, Twitter, StumbleUpon and even the new craze of Pinterest fans adding in another site that pretty much adds all that together is kind of overkill. I guess for certain people it could be helpful and interesting but to me I would get overstimulated which is why I only have a Facebook and StumbleUpon account and cannot even get into other popular sites such as Twitter.
*Do you think this site will become the next popular social networking type of site? Why or why not?
This article written about 6 months ago written by Greg Finn explains the basics about the website LinkedIn Today. It is a website that is basically Facebook, StumbleUpon and Pinterest all in one. The site helps you connect with your peers about their interests and your interests to create common news about liked industries. I personally think this website is confusing and with Facebook, Twitter, StumbleUpon and even the new craze of Pinterest fans adding in another site that pretty much adds all that together is kind of overkill. I guess for certain people it could be helpful and interesting but to me I would get overstimulated which is why I only have a Facebook and StumbleUpon account and cannot even get into other popular sites such as Twitter.
*Do you think this site will become the next popular social networking type of site? Why or why not?
Wednesday, February 29, 2012
In response to Rachel's Post...
Question: What was your New Year’s resolution? And have you stuck to it?
My New Year's resolution was to start eating healthier. The problem with this resolution is I am a college student on a tight budget who is living off-campus. Therefore, when I go shopping for groceries I tend to buy the cheapest things that last the longest and you can imagine those items aren't usually apples and bananas. I did start eating healthier for awhile when I was still home at my parent's house for the rest of winter break. Unfortunately, as soon as I returned to my apartment I was only able to eat healthy a few times a week which then turned into once a week and now I eat healthy once in a while when my finances allow me to.
*What ideas would you suggest to someone trying to eat healthier on a very slim budget?
My New Year's resolution was to start eating healthier. The problem with this resolution is I am a college student on a tight budget who is living off-campus. Therefore, when I go shopping for groceries I tend to buy the cheapest things that last the longest and you can imagine those items aren't usually apples and bananas. I did start eating healthier for awhile when I was still home at my parent's house for the rest of winter break. Unfortunately, as soon as I returned to my apartment I was only able to eat healthy a few times a week which then turned into once a week and now I eat healthy once in a while when my finances allow me to.
*What ideas would you suggest to someone trying to eat healthier on a very slim budget?
Tuesday, February 28, 2012
10 Ideas for Restaurant Marketing
According to foodservicewarehouse.com there are many marketing strategies for restaurants in today's society but the most important and innovative ones are:
1. Get good press
2. Create a website
3. Redesign the menu
4. Implement frequency marketing
5. Host events
6. Try up-selling
7. Market your take-out and delivery service
8. Promote through email
9. Commit to going green
10. Involve customers in a contest
I think all of these are good ideas to help restaurants market themselves but the one that I believe is the best one is to create a website. It seems as though every restaurant has a website these days but you'd be surprised at how many don't have one or if they do it's not very well put together. Not only having a website but having a well presented and appealing website is very important to draw customers in because a lot of people search the web to find a good place to go out to eat before they actually make a decision and head to the restaurant.
*What do you think is the most effective/useful technique mentioned above?
Source: http://www.foodservicewarehouse.com/education/restaurant-marketing/top-ten-techniques.aspx
1. Get good press
2. Create a website
3. Redesign the menu
4. Implement frequency marketing
5. Host events
6. Try up-selling
7. Market your take-out and delivery service
8. Promote through email
9. Commit to going green
10. Involve customers in a contest
I think all of these are good ideas to help restaurants market themselves but the one that I believe is the best one is to create a website. It seems as though every restaurant has a website these days but you'd be surprised at how many don't have one or if they do it's not very well put together. Not only having a website but having a well presented and appealing website is very important to draw customers in because a lot of people search the web to find a good place to go out to eat before they actually make a decision and head to the restaurant.
*What do you think is the most effective/useful technique mentioned above?
Source: http://www.foodservicewarehouse.com/education/restaurant-marketing/top-ten-techniques.aspx
Thursday, February 23, 2012
In response to Aislynn's Post...
Question: Which campaign do you think is more successful? Or will be more successful? Do you think these ads are useful and preventative at all?
I think the campaign showing the alternatives to drinking will be more successful. Teens in our society see so many bad things that they are pretty much immune to seeing images of what can happen to you under the influence. I think the ads could be useful to influence the kids who are on the border between trying drugs & alcohol and staying sober because it can show them that there are other options. Having examples/ideas of what to do instead of going out to party. On the other hand, peers have such an impact on each other that an ad can only do so much. So, yes I do think the campaign could be influential in some situations but there are other more effective ways to educate kids and help them stay away from substances.
*What are some other preventative efforts that may have more of an impact on teenagers?
I think the campaign showing the alternatives to drinking will be more successful. Teens in our society see so many bad things that they are pretty much immune to seeing images of what can happen to you under the influence. I think the ads could be useful to influence the kids who are on the border between trying drugs & alcohol and staying sober because it can show them that there are other options. Having examples/ideas of what to do instead of going out to party. On the other hand, peers have such an impact on each other that an ad can only do so much. So, yes I do think the campaign could be influential in some situations but there are other more effective ways to educate kids and help them stay away from substances.
*What are some other preventative efforts that may have more of an impact on teenagers?
Wednesday, February 22, 2012
Text Message Marketing
http://www.youtube.com/watch?v=rcxaa2KgJ8s
There is a fairly new type of marketing that companies can do through text messaging. I thought it was an interesting topic because of the huge telemarketing phase in which the marketers would call people's house phones and it got to the point where people who have to put their phone numbers on do-not-call lists. I am not sure that calling house phones or even switching over to calling people's cellphones to try and sell them things is that effective. From my own experience, everyone in my family would always reject the calls and then we ended up just getting rid of our house phone all together because the only people who would call the phone were telemarketers. I think that if a lot of companies started to send constant texts to people's phones that it would get annoying and enrage people. Yes, most of society today has cellphones but the last thing people want are to be bothered by someone they don't know, trying to sell them something. We as consumers get marketing and ads thrown at us constantly throughout the day and in my opinion I think it would just be over the top.
*Do you think marketing through texts is effective marketing?
There is a fairly new type of marketing that companies can do through text messaging. I thought it was an interesting topic because of the huge telemarketing phase in which the marketers would call people's house phones and it got to the point where people who have to put their phone numbers on do-not-call lists. I am not sure that calling house phones or even switching over to calling people's cellphones to try and sell them things is that effective. From my own experience, everyone in my family would always reject the calls and then we ended up just getting rid of our house phone all together because the only people who would call the phone were telemarketers. I think that if a lot of companies started to send constant texts to people's phones that it would get annoying and enrage people. Yes, most of society today has cellphones but the last thing people want are to be bothered by someone they don't know, trying to sell them something. We as consumers get marketing and ads thrown at us constantly throughout the day and in my opinion I think it would just be over the top.
*Do you think marketing through texts is effective marketing?
Friday, February 17, 2012
In response to Maggie's Post...
Question: People think that the money they earn is all worth it at the end of the day, but is it really?? Why do people work at jobs they hate??
Yes it is true a lot of people do just work at jobs to get paid and don't necessarily like their jobs. Personally, I think it depends on where you are in your life and whether or not the job you are working at is temporary or going to be your lifetime career. For example, just like many college students these days I am working while going to school and the job I have is in food service and I have been working there since I was a Junior in high school. No, I don't really enjoy my job but its convenient and it is worth it to get through the stressful shifts because I know the end is near (aka I will be graduating college soon). But there are some people who choose to take on jobs as their careers just for the money and not for enjoyment and that I believe will be worth it at first but will ultimately wear someone down way more than having a job where they don't mind spending 40 hours a week at. At this point in my life sometimes I do think about getting another temporary job that I like better than the one I have now but then when I continue to hours of my choice and can take the time off I need that along with the paycheck changes my mind. I would advise anyone to make sure they at least somewhat enjoy where they work if they plan to work there for a long period of time and if that is not possible then either get a new job or find some way to make the situation positive and worthwhile.
*What would be the deciding factor in accepting a job offer...the salary, a flexible schedule or enjoyment?
Yes it is true a lot of people do just work at jobs to get paid and don't necessarily like their jobs. Personally, I think it depends on where you are in your life and whether or not the job you are working at is temporary or going to be your lifetime career. For example, just like many college students these days I am working while going to school and the job I have is in food service and I have been working there since I was a Junior in high school. No, I don't really enjoy my job but its convenient and it is worth it to get through the stressful shifts because I know the end is near (aka I will be graduating college soon). But there are some people who choose to take on jobs as their careers just for the money and not for enjoyment and that I believe will be worth it at first but will ultimately wear someone down way more than having a job where they don't mind spending 40 hours a week at. At this point in my life sometimes I do think about getting another temporary job that I like better than the one I have now but then when I continue to hours of my choice and can take the time off I need that along with the paycheck changes my mind. I would advise anyone to make sure they at least somewhat enjoy where they work if they plan to work there for a long period of time and if that is not possible then either get a new job or find some way to make the situation positive and worthwhile.
*What would be the deciding factor in accepting a job offer...the salary, a flexible schedule or enjoyment?
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