Question: What do you think about this commercial and the direction Dr. Pepper chose for its marketing? Is any press good press?
Honestly, I am not a fan of this commercial at all. It is absolutely stereotypical and I don't necessarily understand why the soda is just for men? I mean I don't like Dr.Pepper but I know girls that do and I also know plenty of females such as myself that enjoy action movies. I don't think the commercial really helps the product at all because just because an ad says it's a man's drink doesn't mean that more men are going to go buy it. I think that if they wanted more people to buy their new product they shouldn't be so sexist and just market the product generally. Responding to the second question, no I don't think any press is good press. If press is excluding a specific gender or type of person I think that it makes it bad press. Some press should not be out there if it cannot respectfully include all audiences.
*Would the commercial get a difference response if it were directly towards women and negatively portraying men?
Friday, February 10, 2012
Thursday, February 9, 2012
Gendered Marketing?
http://www.youtube.com/watch?v=-CU040Hqbas&feature=related
Riley, the little girl in this video wonders why boys and girls toys are in different sections at the store. It is interesting to think about a different point of view about how toys are marketed to children and parents of these children because most people don't even notice there is motive behind the advertisements. Riley brings up a good point because what if girls like to play with "boy's toys" and boys like to play with "girl's toys"? Are they supposed to feel obligated to play with toys aimed at their gender only? I understand that it may be easier to find certain things if they are all grouped together by gendered colors and toys but it just puts expectations on young children to like princesses and dolls if you're a girl and action figures and trucks if you're a boy. It makes me question the values that we teach children in today's society and whether we are telling them what toys they should and shouldn't like. A lot of marketing is targeted towards males or females and very rarely it is to both. So if people go out of the social norm and choose to buy or play with the other gender's products then they are probably more susceptible to judgement and bullying from their peers.
*Is is right to market things only to specific genders?
Riley, the little girl in this video wonders why boys and girls toys are in different sections at the store. It is interesting to think about a different point of view about how toys are marketed to children and parents of these children because most people don't even notice there is motive behind the advertisements. Riley brings up a good point because what if girls like to play with "boy's toys" and boys like to play with "girl's toys"? Are they supposed to feel obligated to play with toys aimed at their gender only? I understand that it may be easier to find certain things if they are all grouped together by gendered colors and toys but it just puts expectations on young children to like princesses and dolls if you're a girl and action figures and trucks if you're a boy. It makes me question the values that we teach children in today's society and whether we are telling them what toys they should and shouldn't like. A lot of marketing is targeted towards males or females and very rarely it is to both. So if people go out of the social norm and choose to buy or play with the other gender's products then they are probably more susceptible to judgement and bullying from their peers.
*Is is right to market things only to specific genders?
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