No longer Kraft?
This article brings up the recent discussion and soon-to-be voted on name that Kraft Foods will be changing to, Mondelez. With the spanish and french origins the word's meaning is associated with "world delight" or "delicious world". Kraft is spliting their company up into two-industry leading companies, a North-American grocery company which will keep the Kraft name and a global snacks company that will require a new name (the new proposed corporate name Mondelez International will be the brand on the snack food). The new corporate name will be voted on in May of this year and supposed to be incorporated by the end of 2012. After being under the world renowned brand name of Kraft for decades the company says the only problem they forsee in their rebranding process is people having trouble correcting pronouncing the new name.
*Do you think the company's sales will decrease once they completely rebrand their products?
Tuesday, April 3, 2012
Monday, April 2, 2012
In response to Allison's Post...
Question: Would you be spending your money on “luxury” items if the economy was declining? Why do you think people tend to think this way, that’s its okay to waste money on lipstick instead of bills?
Personally, I do not have much extra money left over after paying for my bills (rent, electric, cable/internet, car, cellphone, groceries etc) so the answer for me would be no I would not be spending my money on luxury items. Even if the economy is good and I happen to have more hours at work and extra cash I will not spend my money on luxury things unless it is a special occasion such as someone's birthday or a holiday. I think a lot of people go by their own personal income even if the economy is declining they might have the money to spend on unnecessary things. Also, I know a lot of people that are very high matenience and buy things even if they can't really afford it to keep up with their lavish lifestyle. Another reason could be that people may feel depressed or less happy if the economy is bad so they might go out and spoil themselves on smaller but still expensive items to make themselves feel better or fill that void that economy decline may give some people.
Personally, I do not have much extra money left over after paying for my bills (rent, electric, cable/internet, car, cellphone, groceries etc) so the answer for me would be no I would not be spending my money on luxury items. Even if the economy is good and I happen to have more hours at work and extra cash I will not spend my money on luxury things unless it is a special occasion such as someone's birthday or a holiday. I think a lot of people go by their own personal income even if the economy is declining they might have the money to spend on unnecessary things. Also, I know a lot of people that are very high matenience and buy things even if they can't really afford it to keep up with their lavish lifestyle. Another reason could be that people may feel depressed or less happy if the economy is bad so they might go out and spoil themselves on smaller but still expensive items to make themselves feel better or fill that void that economy decline may give some people.
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