Question: Which campaign do you think is more successful? Or will be more successful? Do you think these ads are useful and preventative at all?
I think the campaign showing the alternatives to drinking will be more successful. Teens in our society see so many bad things that they are pretty much immune to seeing images of what can happen to you under the influence. I think the ads could be useful to influence the kids who are on the border between trying drugs & alcohol and staying sober because it can show them that there are other options. Having examples/ideas of what to do instead of going out to party. On the other hand, peers have such an impact on each other that an ad can only do so much. So, yes I do think the campaign could be influential in some situations but there are other more effective ways to educate kids and help them stay away from substances.
*What are some other preventative efforts that may have more of an impact on teenagers?
Thursday, February 23, 2012
Wednesday, February 22, 2012
Text Message Marketing
http://www.youtube.com/watch?v=rcxaa2KgJ8s
There is a fairly new type of marketing that companies can do through text messaging. I thought it was an interesting topic because of the huge telemarketing phase in which the marketers would call people's house phones and it got to the point where people who have to put their phone numbers on do-not-call lists. I am not sure that calling house phones or even switching over to calling people's cellphones to try and sell them things is that effective. From my own experience, everyone in my family would always reject the calls and then we ended up just getting rid of our house phone all together because the only people who would call the phone were telemarketers. I think that if a lot of companies started to send constant texts to people's phones that it would get annoying and enrage people. Yes, most of society today has cellphones but the last thing people want are to be bothered by someone they don't know, trying to sell them something. We as consumers get marketing and ads thrown at us constantly throughout the day and in my opinion I think it would just be over the top.
*Do you think marketing through texts is effective marketing?
There is a fairly new type of marketing that companies can do through text messaging. I thought it was an interesting topic because of the huge telemarketing phase in which the marketers would call people's house phones and it got to the point where people who have to put their phone numbers on do-not-call lists. I am not sure that calling house phones or even switching over to calling people's cellphones to try and sell them things is that effective. From my own experience, everyone in my family would always reject the calls and then we ended up just getting rid of our house phone all together because the only people who would call the phone were telemarketers. I think that if a lot of companies started to send constant texts to people's phones that it would get annoying and enrage people. Yes, most of society today has cellphones but the last thing people want are to be bothered by someone they don't know, trying to sell them something. We as consumers get marketing and ads thrown at us constantly throughout the day and in my opinion I think it would just be over the top.
*Do you think marketing through texts is effective marketing?
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