Question: How do you guys feel about advertisers using temporary tattoos? Would you wear one?
I think by sending out temporary tattoos it would get people to look twice at the ad in the magazine wondering what the tattoo is for. Young adults may think it is cool or interesting to put one on for fun with their friends but wouldn't necessarily care what the ad is for. However, I think older adults would look at and be interested in the product but either chuckle or probably give the tattoo to their young children. The main group that is interested in temporary tattoos are young children so I think that if the kids wore them it they would be promoting something way past their age group. In most cases though I feel as if the children would just think they were cool, wear them and no one would really know they are promoting an alcholic beverage. I personally might put one on if my friends and I were just joking around having a good time but not with the intent of promoting the product or for many people to see it.
Thursday, March 22, 2012
Monday, March 19, 2012
Game-based marketing
http://www.huffingtonpost.com/marc-stoiber/consumers-will-save-the-w_b_1365050.html
This article explains the concept of AIR MILES For Social Change which is a Canadian company that aims to get consumers to buy more green products. The advocates for this company discuss the green intiative and how most advertising doesn't make a significant change in consumers' buying habits. However, swiping the AIR MILES card for most any purchase helps buyers accumulate points which lead to rewards/prizes. This led to another company called Green Rewards which has the same concept except consumers get green intiative rewards when they make sustainable choices. The owner of Green Rewards believes this approach to help consumers become more green has been more effective than past expensive ad campaigns. He also thinks by putting the mainstream idea of green behavior/thoughful consuption into consumers heads this will make more people want to buy sustainable products which in turn collects profit to produce more green products.
*Is this an effective way to get consumers to buy into a more green lifestyle or will the recovering economy cause buyers to continute to consume the cheapest products they can find without thinking about sustainability?
This article explains the concept of AIR MILES For Social Change which is a Canadian company that aims to get consumers to buy more green products. The advocates for this company discuss the green intiative and how most advertising doesn't make a significant change in consumers' buying habits. However, swiping the AIR MILES card for most any purchase helps buyers accumulate points which lead to rewards/prizes. This led to another company called Green Rewards which has the same concept except consumers get green intiative rewards when they make sustainable choices. The owner of Green Rewards believes this approach to help consumers become more green has been more effective than past expensive ad campaigns. He also thinks by putting the mainstream idea of green behavior/thoughful consuption into consumers heads this will make more people want to buy sustainable products which in turn collects profit to produce more green products.
*Is this an effective way to get consumers to buy into a more green lifestyle or will the recovering economy cause buyers to continute to consume the cheapest products they can find without thinking about sustainability?
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