Question: Should John Smith sell the names? Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?
I don't think it would be ethical for John Smith to sell the names because he would be violating the privacy of all the respondents. Also, it would be jeopardizing his 75 employees' jobs because the firm is supposed to be honest to the people they surveyed. The AMA Statement of Ethics addresses the ethical values of Honesty, Responsibility, Fairness, Respect, Transparency, and Citizenship- each one of those values has something to do with being ethical and true to all those invested in the company. The one I think it most relates to is Honesty because selling the names just for personal advantage is shady and goes against being "truthful in all situations at all times".
*What would be an alternative, more ethical way for John Smith to make money to avoid laying off employees?
Saturday, March 10, 2012
Thursday, March 8, 2012
How to use LinkedIn Today
http://searchengineland.com/the-ultimate-guide-to-linkedin-today-how-to-optimize-your-presence-on-it-84029
This article written about 6 months ago written by Greg Finn explains the basics about the website LinkedIn Today. It is a website that is basically Facebook, StumbleUpon and Pinterest all in one. The site helps you connect with your peers about their interests and your interests to create common news about liked industries. I personally think this website is confusing and with Facebook, Twitter, StumbleUpon and even the new craze of Pinterest fans adding in another site that pretty much adds all that together is kind of overkill. I guess for certain people it could be helpful and interesting but to me I would get overstimulated which is why I only have a Facebook and StumbleUpon account and cannot even get into other popular sites such as Twitter.
*Do you think this site will become the next popular social networking type of site? Why or why not?
This article written about 6 months ago written by Greg Finn explains the basics about the website LinkedIn Today. It is a website that is basically Facebook, StumbleUpon and Pinterest all in one. The site helps you connect with your peers about their interests and your interests to create common news about liked industries. I personally think this website is confusing and with Facebook, Twitter, StumbleUpon and even the new craze of Pinterest fans adding in another site that pretty much adds all that together is kind of overkill. I guess for certain people it could be helpful and interesting but to me I would get overstimulated which is why I only have a Facebook and StumbleUpon account and cannot even get into other popular sites such as Twitter.
*Do you think this site will become the next popular social networking type of site? Why or why not?
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