In response to Christine's Post...

Question: What do you think will happen to Android products when they cant offer great app's for their consumers?

I personally have an Android phone and I like it a lot because all of the app opportunites and gadgets available. Most people would prefer Iphones over Androids but I actually like my phone because it was cheaper than an Iphone and I don't need an actual contract to have my phone. Also, I have most if not all of the app capabilities that Iphone users have. I think it would be very disappointing to consumers who love their Android phones if the developers lost interest in innovation of Android products. It was surprising to me when I read Christine's post because I feel like every time I hear ads about phones on the radio or television they are way more about new Android products than Iphones. Either way, I think it would a mistake for developers to lose interest in Android phones because their customer base will go way down if other companies such as Apple become way more innovative and advanced than Android products.

CEO's appearance in company's advertising

How far is too far?

This Forbes article is about whether or not CEOs should be incorporated into a company's advertisements or commercials. According to a study done by Ace Metrix about the level of sucess of companies using CEOs as a "front man" for their brand. This CEO strategy has been around for over 30 years and has shown to be successful for companies such as Papa John's and Sam Adams. Also, the results from the study show that on average the ads featuring CEOs outperform ads that do not have them. This strategy can provide consumers with an authentic feel to the brand and make the product more desirable. However, it does not work for all companies because sometimes CEOs are not as charismatic as others and come off as boring or unsuccessful communicators to the public.

*Do you think using CEOs in adversiting is an effective marketing strategy?