Question: Do you think that JC Penny's new marketing plan if going to help them succeed in the current competitive market?
I think JCPenney's has a lot of already loyal customers that have been going there for years. Yes, I can understand that they might see themselves as aging because they have been around for a long time and a lot of the repeat customers are probably older adults. However, by changing their design to something simplier and having way more new, trendy items I think they are starting to target more of the younger population. A huge plus for the store's new look and pricing is that a lot more families will go there to get their kids and themselves as parents clothes. The lower prices will get a lot more young adults to continue to come back because their income is very low or they are still dependent on their parents who want to save as much money as they can but still have their children in nice-looking, new clothes. I personally have been going there more since the new advertisements about low prices all the time have been out. So I do believe these changes will help the department store succeed and build up a larger customer base.
Wednesday, April 25, 2012
Tuesday, April 24, 2012
Are foreign beers becoming more popular in China?
Foreign beer consumption in China is on the increase
This article written by Bloomberg News says that domestic beers in China are sold at about 32 cents a bottle but companies such as Budweiser are trying to persaude drinkers to switch to their brand beers which are sold for triple the amount of China's local beer. Annual beer consumption in China is still relatively low compared to the United States and other high-consumption countries but even so their beer sales rose 4.8 percent last year (2011). Therefore, foreign companies such as Budweiser see the young people of China as a primary target market with their increasing acceptance and demand for foreign goods. These companies are also making the packaging more attractive to also win over higher-spending customers. However, some analysts in China say their economy is currently trending downward therefore the foregin brewers may not dominate the beer industry because of the low price of local beers.
*Is it an obtainable goal for foreign beer companies to influence a large amount of drinkers in China with their price being so high compared to local Chinese beers?
This article written by Bloomberg News says that domestic beers in China are sold at about 32 cents a bottle but companies such as Budweiser are trying to persaude drinkers to switch to their brand beers which are sold for triple the amount of China's local beer. Annual beer consumption in China is still relatively low compared to the United States and other high-consumption countries but even so their beer sales rose 4.8 percent last year (2011). Therefore, foreign companies such as Budweiser see the young people of China as a primary target market with their increasing acceptance and demand for foreign goods. These companies are also making the packaging more attractive to also win over higher-spending customers. However, some analysts in China say their economy is currently trending downward therefore the foregin brewers may not dominate the beer industry because of the low price of local beers.
*Is it an obtainable goal for foreign beer companies to influence a large amount of drinkers in China with their price being so high compared to local Chinese beers?
Thursday, April 19, 2012
In response to Danielle's post...
Question: What do you think of brands advertising on campus, through student ambassadors or sponsored activities? Should colleges allow this sort of thing, or should campuses be kept as ad-free as possible?
I think a lot of colleges and college students are always looking for ways to make money and if a company such as Target or American Eagle offered to hire students to promote their product or to sponsor an activity, most people would say yes. I personally think it is actually a really effective way to get their brand name out their but not necessarily the right thing to do because some students or campus organizations are in need of money any way they can get it. Since the majority of college students are essentially broke, they are vulnerable to this brand adversiting; an opportunity for free stuff or a promotional job to make money would probably be welcomed with open arms. Some would see adversiting on college-campuses as a problem but I know personally coming into college I already had loyalty to certain brands and it would take an overwhelming amount of adversiting to even get me to try an opposing brand. Also, there is already a lot of brand name advertising around the campus already with the clothes in the campus stores, the food/beverages sold and all the people who are ultimately walking advertisements for hundreds of different brands.
I think a lot of colleges and college students are always looking for ways to make money and if a company such as Target or American Eagle offered to hire students to promote their product or to sponsor an activity, most people would say yes. I personally think it is actually a really effective way to get their brand name out their but not necessarily the right thing to do because some students or campus organizations are in need of money any way they can get it. Since the majority of college students are essentially broke, they are vulnerable to this brand adversiting; an opportunity for free stuff or a promotional job to make money would probably be welcomed with open arms. Some would see adversiting on college-campuses as a problem but I know personally coming into college I already had loyalty to certain brands and it would take an overwhelming amount of adversiting to even get me to try an opposing brand. Also, there is already a lot of brand name advertising around the campus already with the clothes in the campus stores, the food/beverages sold and all the people who are ultimately walking advertisements for hundreds of different brands.
Wednesday, April 18, 2012
Will Sears' survive?
Sears ultimate demise?
Sears has provided many products with well-known brand names such as craftsman and lands end which for years customers have resonated these items to be found in a Sears store. However, as several Sears stores continue to close down due to lack of sales and staying in the competitive marketplace they are starting to sell their private-label brands to other retailers. The clothing portion of Sears has been declining as well because of lack of innovation and incorporation of the newest fashion trends. The department store will continue to try to sell their products in the remaining stores they have, online and in other closely related stores. Many loyal customers and people who have been purchasing hardware and appliances at Sears stores for years will remain in favor of the store's revival. Michael Stone, CEO of Beanstalk who wrote the above article is rooting for Sears survial but believes that without rethinking their apparel and certain unsucessful celebrity lines being sold in their stores they will not be able to stay afloat.
*What do you think will happen to Sears in the next 5-10 years?
Sears has provided many products with well-known brand names such as craftsman and lands end which for years customers have resonated these items to be found in a Sears store. However, as several Sears stores continue to close down due to lack of sales and staying in the competitive marketplace they are starting to sell their private-label brands to other retailers. The clothing portion of Sears has been declining as well because of lack of innovation and incorporation of the newest fashion trends. The department store will continue to try to sell their products in the remaining stores they have, online and in other closely related stores. Many loyal customers and people who have been purchasing hardware and appliances at Sears stores for years will remain in favor of the store's revival. Michael Stone, CEO of Beanstalk who wrote the above article is rooting for Sears survial but believes that without rethinking their apparel and certain unsucessful celebrity lines being sold in their stores they will not be able to stay afloat.
*What do you think will happen to Sears in the next 5-10 years?
Wednesday, April 11, 2012
In response to Christine's Post...
Question: What do you think will happen to Android products when they cant offer great app's for their consumers?
I personally have an Android phone and I like it a lot because all of the app opportunites and gadgets available. Most people would prefer Iphones over Androids but I actually like my phone because it was cheaper than an Iphone and I don't need an actual contract to have my phone. Also, I have most if not all of the app capabilities that Iphone users have. I think it would be very disappointing to consumers who love their Android phones if the developers lost interest in innovation of Android products. It was surprising to me when I read Christine's post because I feel like every time I hear ads about phones on the radio or television they are way more about new Android products than Iphones. Either way, I think it would a mistake for developers to lose interest in Android phones because their customer base will go way down if other companies such as Apple become way more innovative and advanced than Android products.
I personally have an Android phone and I like it a lot because all of the app opportunites and gadgets available. Most people would prefer Iphones over Androids but I actually like my phone because it was cheaper than an Iphone and I don't need an actual contract to have my phone. Also, I have most if not all of the app capabilities that Iphone users have. I think it would be very disappointing to consumers who love their Android phones if the developers lost interest in innovation of Android products. It was surprising to me when I read Christine's post because I feel like every time I hear ads about phones on the radio or television they are way more about new Android products than Iphones. Either way, I think it would a mistake for developers to lose interest in Android phones because their customer base will go way down if other companies such as Apple become way more innovative and advanced than Android products.
Monday, April 9, 2012
CEO's appearance in company's advertising
How far is too far?
This Forbes article is about whether or not CEOs should be incorporated into a company's advertisements or commercials. According to a study done by Ace Metrix about the level of sucess of companies using CEOs as a "front man" for their brand. This CEO strategy has been around for over 30 years and has shown to be successful for companies such as Papa John's and Sam Adams. Also, the results from the study show that on average the ads featuring CEOs outperform ads that do not have them. This strategy can provide consumers with an authentic feel to the brand and make the product more desirable. However, it does not work for all companies because sometimes CEOs are not as charismatic as others and come off as boring or unsuccessful communicators to the public.
*Do you think using CEOs in adversiting is an effective marketing strategy?
This Forbes article is about whether or not CEOs should be incorporated into a company's advertisements or commercials. According to a study done by Ace Metrix about the level of sucess of companies using CEOs as a "front man" for their brand. This CEO strategy has been around for over 30 years and has shown to be successful for companies such as Papa John's and Sam Adams. Also, the results from the study show that on average the ads featuring CEOs outperform ads that do not have them. This strategy can provide consumers with an authentic feel to the brand and make the product more desirable. However, it does not work for all companies because sometimes CEOs are not as charismatic as others and come off as boring or unsuccessful communicators to the public.
*Do you think using CEOs in adversiting is an effective marketing strategy?
Tuesday, April 3, 2012
Rebranding an already well-known name?
No longer Kraft?
This article brings up the recent discussion and soon-to-be voted on name that Kraft Foods will be changing to, Mondelez. With the spanish and french origins the word's meaning is associated with "world delight" or "delicious world". Kraft is spliting their company up into two-industry leading companies, a North-American grocery company which will keep the Kraft name and a global snacks company that will require a new name (the new proposed corporate name Mondelez International will be the brand on the snack food). The new corporate name will be voted on in May of this year and supposed to be incorporated by the end of 2012. After being under the world renowned brand name of Kraft for decades the company says the only problem they forsee in their rebranding process is people having trouble correcting pronouncing the new name.
*Do you think the company's sales will decrease once they completely rebrand their products?
This article brings up the recent discussion and soon-to-be voted on name that Kraft Foods will be changing to, Mondelez. With the spanish and french origins the word's meaning is associated with "world delight" or "delicious world". Kraft is spliting their company up into two-industry leading companies, a North-American grocery company which will keep the Kraft name and a global snacks company that will require a new name (the new proposed corporate name Mondelez International will be the brand on the snack food). The new corporate name will be voted on in May of this year and supposed to be incorporated by the end of 2012. After being under the world renowned brand name of Kraft for decades the company says the only problem they forsee in their rebranding process is people having trouble correcting pronouncing the new name.
*Do you think the company's sales will decrease once they completely rebrand their products?
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