According to foodservicewarehouse.com there are many marketing strategies for restaurants in today's society but the most important and innovative ones are:
1. Get good press
2. Create a website
3. Redesign the menu
4. Implement frequency marketing
5. Host events
6. Try up-selling
7. Market your take-out and delivery service
8. Promote through email
9. Commit to going green
10. Involve customers in a contest
I think all of these are good ideas to help restaurants market themselves but the one that I believe is the best one is to create a website. It seems as though every restaurant has a website these days but you'd be surprised at how many don't have one or if they do it's not very well put together. Not only having a website but having a well presented and appealing website is very important to draw customers in because a lot of people search the web to find a good place to go out to eat before they actually make a decision and head to the restaurant.
*What do you think is the most effective/useful technique mentioned above?
Source: http://www.foodservicewarehouse.com/education/restaurant-marketing/top-ten-techniques.aspx
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