In response to Christine's Post...

Question: Do you think too much of consumers money is spent on marketing?

It surprised me to hear that 50-60% of a buyer's dollar goes to marketing costs because it seems like a high percentage. However, marketing is a huge part of selling a product or service. In order to spike a consumer's interest sometimes it takes a lot of marketing. I think the amount of marketing efforts a product or service needs really depends on what it is and the societal need of that good/service. If something isn't well known than consumers are less likely to spend their money on it. So, yes I do think sometimes too much of consumer's money is spent on marketing if the product or service is already popular enough and already has a good reputation. But if that product/service needs a lot of advertising and marketing in order to be profitable than it makes sense that over half of the consumer's dollar goes to marketing.

*Is it practical for over 50% of a consumer's dollar to go towards marketing efforts?