No longer Kraft?
This article brings up the recent discussion and soon-to-be voted on name that Kraft Foods will be changing to, Mondelez. With the spanish and french origins the word's meaning is associated with "world delight" or "delicious world". Kraft is spliting their company up into two-industry leading companies, a North-American grocery company which will keep the Kraft name and a global snacks company that will require a new name (the new proposed corporate name Mondelez International will be the brand on the snack food). The new corporate name will be voted on in May of this year and supposed to be incorporated by the end of 2012. After being under the world renowned brand name of Kraft for decades the company says the only problem they forsee in their rebranding process is people having trouble correcting pronouncing the new name.
*Do you think the company's sales will decrease once they completely rebrand their products?
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