In response to Maggie's Post...

Question: Do you think our modern uses of advertising/marketing are positive or negative?? Why??

I think some modern uses of advertising and marketing can be positive. However, I believe most of the advertising and marketing in our world today is negative. Whether people realize it or not consumerism is so engrained into each and every one of us in society that material objects in a lot of cases have become a priority in people's daily lives. Yes, I do think there is a lot of focus on children and they are definitely the most vulnerable to these images and mindsets because their mind is absorbing everything around them like a sponge. I think adults today have been exposed to so much adversiting and marketing, thousands of times a day, throughout their whole lives that they are immune to the effect by this point. I think so much emphasis has been put on expensive, name-brand products through advertising and marketing that it is the norm. So when companies put out all different kinds of the same product or service that essentially does the same thing as a hundreds of others, consumers are more apt to buy that product just because of the branded label. I do wonder what life would really be like if consumerism wasn't the media's main focus for so many years leading up to today.