Tuesday, April 24, 2012

Are foreign beers becoming more popular in China?

Foreign beer consumption in China is on the increase

This article written by Bloomberg News says that domestic beers in China are sold at about 32 cents a bottle but companies such as Budweiser are trying to persaude drinkers to switch to their brand beers which are sold for triple the amount of China's local beer. Annual beer consumption in China is still relatively low compared to the United States and other high-consumption countries but even so their beer sales rose 4.8 percent last year (2011). Therefore, foreign companies such as Budweiser see the young people of China as a primary target market with their increasing acceptance and demand for foreign goods. These companies are also making the packaging more attractive to also win over higher-spending customers. However, some analysts in China say their economy is currently trending downward therefore the foregin brewers may not dominate the beer industry because of the low price of local beers.

*Is it an obtainable goal for foreign beer companies to influence a large amount of drinkers in China with their price being so high compared to local Chinese beers?

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