In response to Emma's post...

Question: Do you think that JC Penny's new marketing plan if going to help them succeed in the current competitive market?

I think JCPenney's has a lot of already loyal customers that have been going there for years. Yes, I can understand that they might see themselves as aging because they have been around for a long time and a lot of the repeat customers are probably older adults. However, by changing their design to something simplier and having way more new, trendy items I think they are starting to target more of the younger population. A huge plus for the store's new look and pricing is that a lot more families will go there to get their kids and themselves as parents clothes. The lower prices will get a lot more young adults to continue to come back because their income is very low or they are still dependent on their parents who want to save as much money as they can but still have their children in nice-looking, new clothes. I personally have been going there more since the new advertisements about low prices all the time have been out. So I do believe these changes will help the department store succeed and build up a larger customer base.