Sears ultimate demise?
Sears has provided many products with well-known brand names such as craftsman and lands end which for years customers have resonated these items to be found in a Sears store. However, as several Sears stores continue to close down due to lack of sales and staying in the competitive marketplace they are starting to sell their private-label brands to other retailers. The clothing portion of Sears has been declining as well because of lack of innovation and incorporation of the newest fashion trends. The department store will continue to try to sell their products in the remaining stores they have, online and in other closely related stores. Many loyal customers and people who have been purchasing hardware and appliances at Sears stores for years will remain in favor of the store's revival. Michael Stone, CEO of Beanstalk who wrote the above article is rooting for Sears survial but believes that without rethinking their apparel and certain unsucessful celebrity lines being sold in their stores they will not be able to stay afloat.
*What do you think will happen to Sears in the next 5-10 years?
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